Our Story
Rooted in Konya
RUMIEASE begins in Konya, a place deeply associated with Rumi and a philosophy centred on compassion, understanding and service to others.
At the heart of the story is a master, now in his seventies, who was born and raised in these lands. Inspired by this cultural environment and a desire to help people through his work, he spent decades developing his experience in massage.
His curiosity extended beyond his home. He learned French, German and English, travelled across cultures and continued studying traditional approaches, massage practices and the human body.
Over nearly 50 years of massage practice, experience and feedback, he developed nine different herbal cream formulations.
From Konya to one balanced formula
- 1950s
Born in the Lands of Wisdom
The roots of the story begin in Konya.
- 1970–1985
A World of Understanding
Languages, travel, different cultures and a growing interest in massage traditions broaden the master's perspective.
- 1985–2010
Decades of Experience
Years of hands-on massage practice and interaction with people shaped his approach.
- 2010–2020
The Power of Nine
Nine herbal cream formulations emerged from years of experience and feedback.
- RUMIEASE
One Balanced Formula
The experience behind those formulations was brought together into a single botanical-inspired massage cream designed for everyday massage and body-care routines.
Nine formulations. One harmonious cream.
Bringing nine separate formulations to market created practical, regulatory and commercial challenges. Rather than allowing that accumulated experience to disappear, the ideas behind the formulations were brought together into one harmonious, multi-purpose massage cream.
That became RUMIEASE.